The QF Passage in the QF Quartier an der Frauenkirche.

Shopping Center: It opened as such, it is operated as such, it is understood as such, but if you look closer, narrow passageways yield to open passageways, artificial plants to fresh flowers and neon lights to sun light that shines through the glass roof. Instead of finding a labyrinth of escalators, you have a large, airy space with wide staircases and a view onto the dome of the Frauenkirche. Many locals and the management of the QF describe the QF as a shopping center – in theory, it is possible to label a luxury high fashion boutique as a clothing store, but that would be more than insufficient. The QF is a lifestyle concept located in the heart of Dresden, filled with upscale and individual stores, business and localities for the sophisticated customer who is looking for the extraordinary. The QF doesn’t have any large chain stores; instead it houses primarily owner-operated stores with an emphasis on good service, high quality and reliability – all of which constitute a part of Dresden’s diversity and social life. The QF convinces through its character, a pleasant atmosphere and through social qualities as well. The merchants of the QF live in Dresden and identify themselves with the city and its residents. They have close, personal relationships with their customers, a sympathetic ear for their problems and a wide smile. This trust, in combination with upscale products, is more inviting for customers than the anonymity of large department stores. The QF lets you begin the day with a relaxing cup of freshly-brewed coffee while reading the paper. You then have the option of clothing yourself in tailor-made designer items and brands such as Dolce & Gabana, JOOP! and Moschino, devote yourself to the works of various artists in the atelier or art gallery, enjoy a good meal and finish your day with an evening at the bar. If your day was so enjoyable that you don’t want to leave, you simply book a room at the QF Hotel and enjoy every day anew.